Wednesday, December 15, 2010

The Case Foundation | How to start a Non-Profit.

This is part of a special series on “accidental entrepreneurs” that showcases inspiring stories and learnings of determination and innovation in business across sectors.
One of the first stumbling blocks that halt or stall great entrepreneurial (whether it be for profit or nonprofit) ideas is money. Who hasn't come up with a great idea, then gave up or never followed through on it, because they didn't think they had the money to start the endeavor?
Well, Nate Westheimer, CEO of, was at the NextGen: Charity Conference in NYC to tell the audience that this should no longer be an excuse. He gave a presentation on how to start up a nonprofit like a startup ... and all for less than 60 bucks!
Here are his 6 steps for how to do so:
  1. Name and identity - $10
    • Buy your “.org” domain name. Average cost is $10 on any site.
    • Start your Twitter & Facebook accounts.
    • Get a logo created pro bono by making your first supporter a designer!
  2. Get a website for free - $0
    • Don’t know tech people? Get a Tumblr site, it's free!
    • If you do know tech people, then use Wordpress. There are a lot more features.
    • Make sure you measure everything with Google Analytics, again, it's free!
  3. Get ready for the money - $0
    Get your donation infrastructure ready through a number of different payment accounts for free, whether it be one or all of the following: PayPal, Amazon Payments, Venmo, ChipIn, etc.
  4. Internal infrastructure - $0
    Sign up for everything you need, from email to shared documents for free via Google Apps Education Edition
  5. Get member/email lists ready - $0
    There are many email campaign services out there, but Nate recommends MailChimp, because it can store up to 1,000 subscribers and send up to 6,000 emails per month for free.
  6. Test acquiring new members - $50
    Place ads via Google Adwords and Facebook Ads. Start off with $25 on each to test it out.

Source: The Case Foundation | How to start a Non-Profit.

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